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March 2018
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European-inspired cabinets made in Québec and sold in the USA

miralis L

Client: Miralis Kitchens Inc.

Miralis, a kitchen cabinet maker near Rimouski, is one of a few North American manufacturers producing high-end cabinets inspired by contemporary European trends. These products have stirred interest in the U.S. and the company has already picked up a good number of clients south of the border.

After attending a business intelligence talk given by a CRIQ expert, Miralis looked to the FEXO (Finding Export Opportunities) service to grow its share of the U.S. market since it needed more sales volume to turn a profit when shipping its bulky products. This service, unique to CRIQ, generates an import-export flow analysis by product category that identifies unexpected business opportunities.

The FEXO analysis report CRIQ delivered showed Miralis its U.S. market share in the states it targeted for sales growth, in relation to local and international competitors. After seeing the American fondness for high-end European furnishings, mainly imported from Italy and Germany and similar to their own product line, the company understood that their location gives them a competitive edge.

The CRIQ report also provided details on U.S. distributors and retailers likely to buy Miralis cabinets—valuable information for filling an order book—as well as trucks to make the deliveries!

Using the information in the FEXO report, Miralis now has what it needs to outfit kitchens across the land of Uncle Sam.